Colour considerations
Color is an integral piece of any art; whether you work in animation, fine art or even just design the new range of Pantone espresso cups! But what a lot of people might not realise is that the choice of color isn’t just a visual or an aesthetic one. Certain colour choices in art, particularly at different times in history and in different countries, actually have some kind of symbolism attached to them.
In the western world colours can have different meanings depending on the context in which they are used, or the subject matter of the work being created. For example, using red white and blue – the colours of both the Union Jack and the Stars and Stripes – could be seen as making some kind of patriotic statement. Yet red also makes us think of stop, of anger, even of Christmas, while blue is a cold dispassionate colour and is also viewed as conservative, both with a big and a small “c”.
So you can’t just take your paintbrush or pen and start slapping colours around willy-nilly. If you work in graphic design, this is a really important issue, as often you are designing a product, packaging or even advertising. Get any aspect of your work wrong, including the colour, and the project will fail. And that never looks good on a freelance CV!
For example, if you were designing a new environmentally friendly product, making the packaging red, a fiery, bold colour that might make consumers think of heat, or even yellow, a colour which often represents deceit or dishonesty, would both be pretty inappropriate choices. The obvious way to go is green, but if you wanted to mix it up a bit you can always include some shades of brown, the colour of the earth and symbolic of safety and security.
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